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Denison Tourism Board releases new guidelines, application forms

The Denison Tourism Board has released new guidelines for citizens who wish to apply for tourism grants. Funding for these grants is through the hotel/motel guest tax. Each year, a portion of the proceeds are budgeted to be granted by the Denison Tourism Board to aide and encourage the development, continuation, and promotion of projects and events which attract visitors from outside of Denison, especially those who are likely to spend the night in local hotels, motels, or B&B’s.

Projects or events – or a series of events – which promote Denison as a desirable tourist destination are eligible for Denison Tourism Grant funds. All projects or events must attract visitors to Denison and be open to the general public. Examples include, but are not limited to:

  • Community Celebrations / Events: Projects that build upon historical, musical, culinary, agricultural, recreational, and/or cultural traditions of the area to attract visitors/tourists.
  • Education: Projects that spread of knowledge of Denison’s historical attractions.
  • Arts & Culture: Projects that promote public engagement and access to the arts.
  • Community Beautification: Projects that beautify tourist attractions, areas around tourist attractions, and/or access to tourist attractions.
  • Sports & Recreation: Projects that promote public engagement with recreation activities.
  • Promotion/Marketing: Projects designed to promote specific and unique places, activities, or tourism areas within Denison to target visitors. Funds could be used for printed materials, websites, social media marketing, or other promotional initiatives.
  • Capital Improvements: Projects may include the renovation/construction of tourism properties, infrastructure improvements with a direct and obvious relationship to tourism, and other physical/structural items with a greater than 5-year lifespan.

Some of the events/projects that have been funded include Cinco de Mayo (SW Iowa Latino); Crawford County Fair (Crawford Co Fair Board); Red, White, & Boom (CDC); TriCity BBQ (CDC); Hot Summer Nights (Uptown Retailers); Art in the Park (Midwest Art); Concert Series (Donna Reed Foundation); Immigrant Heritage Festival (LULAC Denison); Tree Project (Arbor Committee); Uptown Banners (City of Denison); Christmas Lights (Holiday Lighting Committee); Race Promotion (Crawford County Racers); Ice Fishing Tournament (Craw Co Pheasants Forever); Airport Upgrades (Airport Board); Bridge Replacement (Majestic Hills Golf Course); Tech Supplies for Home Swim Meets (Denison Sting Rays); and McHenry House Restoration (Craw Co Historical Society).

The Denison Tourism Board meets to review grant applications on the second Tuesday of each quarter. Guidelines and applications can be picked up at City Hall or found on the website under Forms, then Tourism/Events. Applications are due on March 31, June 30, September 30, and December 31.

Anyone with questions can call Denison City Hall at 712-263-3143.

Anyone with questions can call Denison City Hall at 712-263-3143.